Eight short, friendly emails for every stage after you send a quote. Copy one, change the bits in [square brackets], and send.
When to follow up
Most customers don’t say no. They just get busy. A short, polite follow-up is usually welcome, and it shows you’re organised. A simple rhythm that works for most trades:
Two or three days after the quote. Check it arrived and offer to answer questions.
About a week later. A friendly reminder, and an easy way to say if anything has changed.
A week or two after that. One last nudge, then let it go gracefully.
Stop as soon as they reply, either way. Nobody likes being chased after they’ve answered.
The templates
Each one is short on purpose. Customers read them on their phones.
Two or three days after sending the quote
Subject: Quick check on your quote
Subject: Quick check on your quote
Hi [Name],
Just checking the quote for [the job] came through OK. Happy to answer any questions or talk through the options.
If you’d like to go ahead, you can reply to this email and I’ll pencil in a date.
Thanks,
[Your name]
[Business name] · [Phone]
After a site visit
Subject: Your quote for [the job]
Subject: Your quote for [the job]
Hi [Name],
Thanks for showing me round on [day]. As promised, your quote for [the job] is attached: [price], including [what’s included].
I can usually start within [timeframe]. Any questions, just reply or call me on [phone].
Thanks,
[Your name]
When they might be comparing prices
Subject: Anything I can clarify on your quote?
Subject: Anything I can clarify on your quote?
Hi [Name],
I know you may be getting a few prices, so I wanted to make sure mine is clear. It includes [key inclusions] and [guarantee or materials detail], and the price is fixed for [validity period].
If anything doesn’t compare like-for-like, let me know and I’ll explain.
Thanks,
[Your name]
A week with no reply
Subject: Still thinking about [the job]?
Subject: Still thinking about [the job]?
Hi [Name],
I wanted to follow up on the quote I sent for [the job] last week. No pressure at all; I just don’t want it to get lost in your inbox.
If the timing or budget has changed, tell me and I’ll see what I can do.
Thanks,
[Your name]
The last, polite nudge
Subject: Should I keep your slot?
Subject: Should I keep your slot?
Hi [Name],
I’m planning my diary for the next few weeks and wondered whether you’d like me to hold a slot for [the job].
If you’ve decided to go another way, no problem at all, and thanks for considering us.
All the best,
[Your name]
When they ask about price
Subject: A few options for [the job]
Subject: A few options for [the job]
Hi [Name],
Thanks for coming back to me. If the budget is tight, here are a couple of options:
• [Option 1, e.g. a simpler finish] for [price]
• [Option 2, e.g. splitting the work] for [price]
Happy to talk it through.
Thanks,
[Your name]
When they say yes
Subject: Booked in: [the job]
Subject: Booked in: [the job]
Hi [Name],
Great news, thanks for choosing us. I’ve booked [the job] for [date and time].
Before then, [anything they need to do, e.g. clear the area]. If anything changes, just reply to this email.
Thanks,
[Your name]
When they say no
Subject: Thanks for letting me know
Subject: Thanks for letting me know
Hi [Name],
Thanks for letting me know, I appreciate it. If you need anything in future, or a second opinion, I’m happy to help.
All the best,
[Your name]
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